Okay, today I want to talk about Press Releases and how you can serve to be very worthwhile when it comes to getting instant exposure for your business and website. If you aren't already leveraging this marketing strategy, definitely invest time to soak up this information so you may begin reaping the benefits.
Alright, so generally what is an announcement? A pr can be classified as a media release, news release, pr, or even press statement that will be a written or recorded communication to be directed towards members of the actual news media to announce or promote something containing news value, pretty straight forward. What kind of media will release PR's, I glad you asked. Press Releases can be published through magazines, newspapers, radio stations, television stations and television networks, you will uncover the significance and potential an announcement may bring.
Let's get into your Ease Of Setup
On a difficulty scale of simple, moderate, and expecting a learning curve, press releases thankfully fall into the simple category, I'll take it. For your setup time, on average less than three hours, but ultimately it will get down to your writing abilities. Once you've completed an announcement, there is not any ongoing maintenance to worry about. Your cost should range anywhere from free to low cost, another convenience, and you certainly will see results immediately.
Your Basic Use
Unless you know already, your goal notably if you are just starting off, is to establish yourself as a leader and make your presence known. Press releases are the way to gain some instant credibility for your business. I recommend to use actual press release distribution sites rather than through fax, mail, or email. Also you have to remember the difference between an article and a press release. An article is generally going to express an opinion or is sharing some type of information, while having said that, a press release will announce some type of specific event, like the launching of your business for example. These press releases can bring you some very high quality leads and prospects as the people reading press releases are generally only going to be already interested in business, and are searching for the right opportunity and doing research.
Here Are Your Basic Action Steps To Follow
1. You have to Choose Your Topic
So when considering picking your topic, again don't forget you are wanting to announce a specific event. For example, the launch of your new business, new website, blog, even your new team, etc. Make sure to begin with one topic, as time moves forward you can announce new events in and for your business.
Just for the sake and because threes and charm, I will say it again, do not format your release like an article. You may be wasting your time writing it, just to get denied by a submission site because your format was wrong. Ideas are for articles, not press releases.
2. Choose Your Keywords
Keyword optimization, More than likely a high level entrepreneur leveraging the internet to promote your business, you are learning the significance of this phrase. Same thing here, you may want to want to pick specific keywords for your press releases, that way when someone Google's those types of keywords, your release will pop up, giving them a chance to visit your website.
You must take an inventory of about 5 to 10 keywords specific to your topic you choose. There is simply a site you can look to called free keywords. Word tracker.com, this is not a affiliate website for me, this may be a free keyword site that will show you which of those keywords you choose has the highest amount of searches. From there, choose the top three most abundant in searches, be aware of if you utilize your name as the keywords, you will not need to type it in to word tracker. Choose one keyword from your top three you will use for your first press release.
Marvelous to remember and do, be sure that the keyword you choose actually in your press release as well, this way you can rank in Google's organic listings.
3. Write Your Press Release
First Step: It would be better to produce a simple outline addressing these five questions
-What event will I announce?
-When did it happen?
-Who did this event involve?
-Why should others would like reading up on this event?
-Where can people find out more information?
Second Step: Your next step shall be to prepare quotes
-Write a least few quotes, and again make it like someone is interviewing you. The quotes should mainly reflect on what you think and all those feelings about this event.
Third Step: Writing your Press Release
-You make your pr read like a news story, third person, like someone else wrote it.
-Make sure that the keyword you select is used about three to four times within the body of your release, just around four.
-Make sure that your keyword is inside the title of your press release as well.
-Aim for 400 words this is the optimal amount for a pr.
-If your press release sounds like an advertisement rather than a news event, expect it to get rejected.
Fourth Step: Review, Review
-Make sure to thoroughly inspect your press release for improper spelling, punctuation, and grammar, have someone else read it if necessary, it wouldn't hurt. You must be wary for you will struggle to edit your press release once submitted.
4. Go Ahead and Distribute Your Press Release
When you have proofread, and all corrections are made, do distribution not delay - distribute it.
First Step: You are going to want to create an account for each distribution site, I offers you five sites to give you going. These sites are do not ever affiliate to me, this is only to help you get going with some quality distribution sites.
Second Step: Complete your profiles
Third Step: Do not delay - input your PR, your keywords, and your contact info
Fourth Step: Make sure you double check your information that you enter, it should be 100% correct, edited, all that good stuff. You should know that once you submit it gone will be the technique to edit it. How bad will that look when you have sentence fragments and punctuation problems in your press release.
Fifth Step: You need to submit your PR, don't forget also that these steps may differ a little in the sites below.
Chance to find the starting with these distribution sites to lead going, again these are not affiliate sites for me in any nature, it is really an informative and educational article so you might use.
1. Webwire.com
2. 24-7pressrelease.com
3. Fiverr.com
4. prweb.com
5. prlog.com
5. What acheive
keep in mind that some distribution sites will actually take your pr live immediately, and some sites can take up to 72 hours for approval. The nice thing is that even if your press release is rejected, the site will advise you exactly why they cannot accept it, making it easy for you to go back and revise as necessary. Also in regards to speed, webwire has been regarded as the quickest.
The last little thing I can provide, if possible, do not delay - add a video to your press release. There's nothing mandatory, but Google actually favors press releases with videos in them, which comes to me with no surprise being that Google and You tube are owned by the same people, unless recently that changed.
Well there you go, that is get you going with your first Press Release in a nut shell, Do you find this article to be helpful, and God bless.